I’m Eric Ferguson, the coach behind Goals B4 Excuses. After 40, your body changes — and so should your training. I build no-nonsense workouts and realistic nutrition plans for busy adults who don’t have hours to spend in the gym. No crash diets, no gimmicks, no excuses — just science-backed programs that fit real life. Everything here is designed to get you stronger, moving better, and eating in a way you can actually stick with. If you’re done negotiating with yourself, you’re in the right place — start with the Excuse Killer Workbook and let’s get to work.
